The Valencian ceramic tile export sector closed the first half of 2025 with a modest but consistent growth of around 1% compared to the same period in 2024. In June alone, exports reached 300.9 million euros, up from 296.1 million euros the previous year, showing resilience despite international uncertainties.
Key markets: US leads, UK and Morocco rebound
The United States continued as the largest client, purchasing ceramic tiles worth 263.3 million euros during the first semester. June saw a slight increase of 1% over the previous year (41.6 million euros). However, this growth hints at early signs of slowing down, compounded by the new 15% US tariffs on EU ceramics that came into effect in August 2025.
Meanwhile, the United Kingdom demonstrated a recovery, with export orders rising to 108 million euros in the first half, three million more than in 2024. Morocco and Israel also marked significant increases, with Morocco's imports rising 20% to 72 million euros and Israel's soaring 34% to 70 million euros, shifting them into the fifth and sixth positions among export destinations respectively.
Challenges within the European Union
On the flip side, the EU — which represents 34% of the Valencian ceramics' exports — experienced a 4% demand drop overall. Major markets such as France, Italy, and Germany saw declines between 6% and 10%. For example, French imports shrank from 234 million to 210 million euros.
Portugal bucked this trend slightly, growing its purchases by 6% to 62 million euros.
Looking ahead: caution in Castellón industry
The regional business community in Castellón, a key production hub, remains cautious. The Chamber of Commerce anticipates a possible 10% drop in total exports due to the US tariffs, potentially cutting 1 billion euros in revenue, of which 57 million euros will directly impact the ceramic sector.
June's industrial production data also signaled concern with a 3.4% decline — the first in more than a year. Businesses are closely monitoring August figures to assess the real impact of trade tensions and tariff policies.
In summary, Valencian ceramic exports show steady growth supported by non-EU markets, but face headwinds from weakening EU demand and new US tariffs. The sector's next steps will largely depend on adapting to these evolving challenges.